Gravity

What is Gravity?

In a world where consumer preferences shift overnight, businesses battle to stay relevant— outdated, incomplete data is no longer an option. Gravity is a data collection tool which solves this problem by enabling rapid access to fresh, relevant data in real-time.

Gravity was created to make large-scale social data accessible, affordable, and instantly usable for teams who rely on real-time online conversations. Instead of dealing with unreliable scrapers, constant platform changes, API limitations, or high data-provider costs, users get a single interface that delivers fresh, structured data from major platforms like X, Reddit, and YouTube. Whether the goal is market intelligence, audience research, trend tracking, brand monitoring, or training AI models, Gravity provides clean, comprehensive, enriched social content that users can plug directly into their workflows.

Gravity is available as

Data Collection

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Explore Use Cases or stories from our recent collaborations in Cases Studies to see real examples of how teams use Gravity and the full range of benefits it can deliver.

Gravity Use Cases

How to understand how people feel about my brand?

Learn how to turn messy online conversations into a heartbeat for your brand, combining social listening, surveys, and simple dashboards to track feelings, fix issues, and amplify what customers love.

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What is the best way to find out what topics people connect with my brand and competitors?

Turn scattered online mentions into a living association map, revealing where competitors dominate, and which untapped narratives your brand should claim next.

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How can I identify emerging trends in my market before they show up in traditional surveys?

Turn online conversations into your early-warning radar, spotting weak signals, frustrations and opportunities on X, Reddit and YouTube long before surveys, so you can respond faster and outgo key competitors.

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How can I track changes in public perception after a product launch or major campaign?

Make every launch a learning loop by tracking perception shifts across social channels and reviews, revealing what changed in people’s minds so you can refine messaging and de-risk campaigns.

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For more use cases >> Data Universe Use Cases

Data Universe Data Collection Demo

Case Studies

TAOLOR: Building a subnet-native AI agent with distributed RAG

Building the future of authentic data: how subnet 111 leverages Macrocosmos' Gravity

Global weather, social context: How SN13 is powering SN57's weather data innovation

Result: SN44, Score, partners with SN13’s Data Universe